WWF-Canada and Coca-Cola Ltd. have announced a three-tiered partnership to conserve freshwater and fight climate change. One of the tenets is a four-year, $1-million commitment to WWF-Canada to fund freshwater expertise, work with First Nations, communities, forestry companies and other interested parties to undertake conservation planning within the Skeena watershed in British Columbia, and to develop a Canada-wide freshwater strategy.
Coca-Cola Ltd. and Coca-Cola Bottling Company are also confirming water conservation and greenhouse gas (GHG) emission reduction targets for their Canadian manufacturing facilities. The Canadian GHG emission reduction targets support targets set globally by TCCC, which have established them as a WWF Climate Saver company, a program where leading corporations partner with WWF to set and meet ambitious targets to voluntarily reduce their GHG emissions.
The announcement coincides with a global announcement made by TCCC and WWF, whereby TCCC has committed to the following water and energy efficiency targets that aim to improve water efficiency 20 percent by 2012, compared to a baseline year 2004.