MoneySense has named the Nature Conservancy of Canada (NCC) as the top environmental charity in the country in its annual ranking. The not-for-profit, private land conservation organization welcomed the just released MoneySense 2019 Charity 100 rankings.
NCC earned an overall grade of A+, the highest of 10 conservation and environmental charities in this category. The ranking, the only one of its kind in Canada, evaluates charities based on their overall efficiency, including administrative costs, fundraising efficiency, and social transparency.
MoneySense began grading Canada’s biggest 100 charities nine years ago to provide guidance to Canadians as they consider where best to invest their philanthropic gifts.
“We work hard to earn the trust of our donors,” said John Lounds, president and CEO of the Nature Conservancy of Canada. “The MoneySense Charity 100 report reinforces that people can feel good about making NCC their charity of choice. They want to have confidence in the charities they support and see their contributions be used for their intended purpose. We are grateful for the generosity of people, businesses, foundations and government partners.”
Other top-ranking environmental charities include: Bruce Trail Conservancy, Ecotrust Canada, EcoJustice, and Tides Canada.
This month, NCC will mark 56 years of conservation. In that time, it has protected habitats for over 200 different species that are at risk of being lost from our country. Our mission was urgent in 1962, and it is urgent today.
The full results can be reviewed here: https://www.moneysense.ca/save/financial-planning/canadas-top-rated-charities-2019-best-by-category/.
Cover image shows Whitefish Lake. a part of an NCC initiative that secured the last intact forest corridor along the Rideau waterway. Credit: NCC.
