With the help of the World Wildlife Fund, the Coca-Cola Company is looking to substantially enhance its sustainability through a series of ambitious environmental goals. In particular, the company will focus on water management, energy, packaging, and sustainable sourcing of ingredients through 2020.

Coca-Cola’s CEO, Muthar Kent. Photo: World Economic Forum

“As we face a resource-stressed world with growing global demands on food and water, we must seek solutions that drive mutual benefit for business, communities and nature,” says Muhtar Kent, Chairman and CEO for the Coca-Cola Company.

The expanded partnership between the two organizations will focus on water. The Coca-Cola Company is looking to improve its water efficiency by 25 per cent by 2020, even after having achieved a 21.4 per cent improvement between 2004 and 2012. The company will also collaborate with the WWF to expand joint conservation efforts in several important freshwater systems worldwide, including the Amazon River basin, the catchments of the Great Barrier Reef, and regions of the Atlantic Forests and Northern Great Plains. Coca-Cola will also, separately from the WWF, attempt to replenish 100 per cent of the water used in its manufacturing processes, as well as that water used in its finished products.

Other goals include reducing CO2 emissions by 25 per cent, improve their packaging system to 30 per cent plant-based materials for all PET plastic bottles, and finding sustainable sources for its key ingredients, all by 2020.

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