The 2 Million Bottle Challenge was part of Hydro Flask’s #RefillForGood campaign that was launched in July 2020 in recognition of #PlasticFreeJuly. The #RefillForGood campaign works to empower people everywhere to choose reusable alternatives to single-use plastic bottles and containers that pollute global green spaces, waters, and landfills. The ongoing campaign unites the brand with consumers to combat plastic waste through simple, achievable actions, and positive insights. The recent 2 Million Bottle Challenge, held this past fall semester across college campuses in the U.S. and Canada, encouraged students to eliminate single-use plastic bottles while staying hydrated in the process.
Hydro Flask Campus Ambassadors kicked off the challenge in September by encouraging fellow students to bring their reusable water bottles to campus to fill with water from refill stations and fountains on campus. Using Tap, a purpose-driven technology company and app, Hydro Flask was able to track in real-time how each campus was progressing in the challenge. Each refill station was catalogued via campus ambassadors and data from the stations was collected via Tap, and ultimately equated to the number of plastic water bottles saved. Although the overall challenge of 2 million was not met during the given time period, Hydro Flask continues to encourage students and people everywhere to use reusable water bottles instead of plastic through its ongoing #RefillForGood campaign.
The students at Mount Allison University met the challenge with enthusiasm, surpassed all other university campuses in refills, and earned a #RefillForGood Hydro Flask celebration as the reward for being the winning campus.
“We work diligently to promote mental and physical wellness across campus, particularly during stressful periods of the academic year. We are pleased to see our students are hydrating regularly during these times, especially as they prepare for the upcoming exam period, and are choosing to use the refill stations across campus,” says Matt Maston, Director of Accessibility and Student Wellness. “Thank you to MtA student Cailin Dueck who worked tirelessly to help track our progress on campus as part of Hydro Flask’s #RefillForGood campaign.”