Fourth Day has acquired both a new project and a new partner in Canada as it helps Getcleantech.com to raise its international profile.
Getcleantech.com is disrupting the way people connect to and do business in the cleantech space. The platform, recently started by a group of technology professionals and entrepreneurs, aggregates information from the clean technology industry, helps accelerate project adoption and financing, and matches professionals to new projects and others in their field. Fourth Day has been tasked with improving the hub’s reach within the clean energy industry in Europe.
As a part of the project, Fourth Day has also been able to strike up a strategic partnership with Actual Media, a Toronto-based communications and publications house with a particular focus on the infrastructure, water industry and environment sectors.
“We have been looking to expand our presence further in North America as the next step in Fourth Day’s strategic expansion,” said Danny Stephens, Director of Fourth Day’s Germany office in Berlin.
“To be fortunate enough not only to get a partner with the credentials and standing of Actual Media, but also to find such an interesting project as Getcleantech.com, in as exciting an industry as environmental technology, is a tremendous fillip.”
“We are looking forward to improving Getcleantech’s global audience and developing our expertise in this industry immensely.”
Susan Sheehan, founder of getcleantech.com, sees the acquisition of a good strategic partner in Europe as the next logical step in bringing the Cleantech industry on both sides of the Atlantic closer together.
“Europe, and Germany in particular, is a critical market for environmental technology and developing a good connection to Europe is a crucial part of our strategy,” she said.
“A boutique company like Fourth Day, with its flexibility and international presence, is an ideal fit as we start our own process of expansion. The synergies from the two companies’ relative sizes and strategies should ensure that we enjoy a good understanding and successful collaboration.”
CEO and owner of Actual Media Todd Latham also welcomed the value that a new international partnership would add.
“As Canada and Europe continue to move closer together economically, having a partner with a presence across Europe but with the same close-knit feel and culture is a good addition to Actual Media’s profile,” he said.
“I am looking forward to seeing how we can help each other grow.”
Fourth Day is an independent public relations consultancy with offices in London, Manchester, Paris, Berlin and Casablanca, supported by a network of partners worldwide. Its mission is to devise and deliver the best PR, content and communications campaigns to help clients to achieve their business goals – be they reputation management, lead generation or brand awareness.
Fourth Day Public Relations
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|Berlin Consultant||President & CEO|
|Fourth Day Public Relations||Actual Media|