Friday, November 7, 2025
Water Canada’s parent company Actual Media Inc., Canada’s trusted publisher of infrastructure and environment media, earlier this week announced a landmark merger with SiteNews, the digital-first publication focused on Canada’s construction and industrial sectors to establish a new entity: SiteMedia.
The merger establishes a unified, expanded platform that provides news, events and business intelligence across the industries that build and sustain Canada. The new company is now the country’s leading B2B media organization focused exclusively on the industrial, construction, environmental, water and infrastructure sectors.
Under the SiteMedia banner, leading brands—including ReNew Canada, Water Canada, Environment Journal, Waste & Recycling Magazine, HAZMAT Magazine, and SiteNews—come together with one shared mission: to connect Canada’s construction, infrastructure, and environmental sectors through trusted journalism, impactful events and valuable industry insights.
“For 20 years, Actual Media has been a trusted partner for Canada’s water, environment and infrastructure sectors. We realized the next opportunity wasn’t just about publishing more or hosting more events—it was about scale, expanding our reach and collaborating,” said Todd Latham, Chairman of SiteMedia.
“With SiteMedia, we are launching something Canada hasn’t seen before: a modern media company that brings data, events, insights and news together for an executive audience responsible for shaping Canada’s industrial sector,” said Andrew Hansen, CEO of SiteMedia.
“For readers, we now have a much larger, unified platform where we can use data to truly understand what content resonates. That becomes really powerful where our niche publications overlap,” said Brett Rutledge, Chief Growth Officer. “For sponsors, this creates a broader ecosystem of opportunities. You can reach across multiple industrial sectors or focus tightly on a specific niche–it’s incredibly flexible. And because we now have richer audience data, we can help guide messaging to make sure it connects with the right people and delivers real results.”
The strategic alignment is driven by a shared vision that Canada’s biggest challenges are solved when our industries work together. SiteMedia is engineered to be the multi-dimensional platform that will inform, communicate, and engage those sectors.
“As a platform we are purposefully building media services to deliver solutions for four main challenges: how to drive awareness, build trust, close sales and attract top talent for leading industrial brands across Canada,” said Corinne Lynds, COO of SiteMedia.
On launch, SiteMedia will have 6 standalone publications, over 25 industry leading events and an unparalleled executive audience of readers across Canada. SiteMedia will have over 27 employees and join part of the larger Site family with offices across Canada, and capabilities in marketing, recruitment, technology and consulting services.
Feature image: CNW Group/SITE Partners
